Over 60% of U.S. households speak Spanish and there’s a growing need for Spanish/English customer support. Research shows that consumer spending, and loyalty, rises dramatically when customers receive help in their preferred language. But, how can you source enough bilingual agents to fulfill the demand when it’s becoming increasingly difficult to find the talent you need onshore? In the debut of our “Pain Point Panel” series, we tackle this common CX dilemma as our panel of experts weigh in, looking at everything from recruitment strategies to outsourcing locations to AI solutions, and why the nearshore holds certain unique advantages when sourcing specific skills.